ways to improve rankings & what search engines are looking for from your site
Search engines (SEs) “crawl,” or scan the website’s coding, using “bots” and pre-determined algorithms in order to index the content on your page and store the information essentially in a very large database. The bots are looking for certain indicators (such as keywords, but there are other indicators as well).
Understanding search engine optimization and the proper use of SEO helps these bots find those indicators easily — which leads to your rankings (eg, PageRank) and organic traffic to increase.
Remember, to refer back to this post if you need a refresher on key terms (we italicized and linked back to the glossary the terms that are defined for you). You can also get the glossary of terms download so you can have a constant reference.
to learn the three benchmarks in which search engines are grading your website.