LinkedIn is the largest professional network with hundreds of millions of members. For that reason, it has a lot of clout and Google SEO juice.
Let’s look at 3 reasons why having a LinkedIn profile matters:
- You’ll have an “all about me, what I do, my websites, and how you can contact me” spot on a highly reputed website.
Think of it as a one-stop-shop about you. This is a very advantageous marketing strategy when done right. For instance, did you know you can share your blog posts and content to LinkedIn? Most social media managers sync with your LinkedIn profile to help you do just that.
- You get endorsements that add value to your profile, your brand, and what you’re doing.
Having people endorse you on your “marketing” skills, “copywriting” ability, or being an “Adobe Illustrator” wizard can go a long way. Remember that clout I was mentioning earlier? Think of clout as the more you have, the more you are an influencer or expert in your field.
- You network for free with fellow professionals in your industry.
That’s a pretty big deal. You can’t always make time to have quality conversations on any social media network, but having the ability to network with peers is valuable. Discover and connect with professionals you don’t already know as well as influencers and other like-minded people that could develop into either a business or personal relationship.
How about those tips, now?