Category Archives for "Marketing"

24 Reasons You Should Start a Blog

| Blogging

We’ve clearly established that blogging is NOT dead.  Starting and maintaining a blog is a great marketing tool! 

Blogs educate your ideal target audience in order to build a community, become an authority, get visibility, and gain trust.  

In preparation for my Better Blogging Series in my Facebook group, I’ve rounded up some of my favorite reasons from around the Internet on why everyone should start a blog.

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Is Blogging Dead?

| Blogging

Blogging is NOT dead.

In fact, it’s very much an almost irreplaceable strategy for your website to build authority and SEO juice, for your brand to establish relevance and trust, to help make your offerings more visible, and to help you keep that creative energy flowing.

Read more: learn how to build authority with SEO

In the Facebook group this week, I am launching a 5-Day Better Blogging and Better Vlogging Series to help webpreneurs better use a blog or a vlog as a marketing strategy.

In preparation, I’ve rounded up some of my favorite reasons from around the Internet on why everyone should start a blog.

Watch this video now as I explain why blogging is NOT dead.

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Why MailChimp is best for beginners

| Marketing

This is not a paid or sponsored post.  I simply believe in MailChimp for webpreneurs who are just starting out or who want to simplify their workflows.

I started using MailChimp many years ago when I was a lifestyle blogger.  At first, I didn’t love it, but I couldn’t rationalize going elsewhere when MailChimp was free!  Plus, they’re based here in Atlanta, Georgia so I feel an extra sense of kindred to them.  However, over the years, they’ve continued to improved their service for their users.  What used to be paid has now switched to the free accounts.  How many companies do that?!  Not many!  They’re rationale for making advanced features free is simply: “At MailChimp, our mission has always been to help small businesses grow by democratizing powerful marketing tools that are often reserved for large enterprises.”

Well, I’m sold.

Now, let’s dive into more reasons MailChimp is a great option, particularly for beginners.

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9 Online Growth Hacking Techniques

| Blogging

It’s a new year and there is a lot of ways to help plan for the year ahead so that you have a successful business strategy.  It’s critical to plan your strategy out ahead of time so that you have a smoother work-flow and process, as well as make sure you’re ahead of the game.  You can get some more business planning tips from this post. 

Remember, the online world is going by so fast as it is, you need to know when, how, and WHY you are doing something.  It is easy to be caught up in content creating and focus less on planning it out, but having a plan can be as simple as a Google calendar and will help alleviate so much stress.

Download our 12-month editorial calendar complete with holidays and observances you should take advantage of in your social media strategy.

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55+ Webpreneur Tips to Making 2018 Your Best Year Yet

| Blogging

2018 is right around the corner and we’ve compiled this nice huge list of AWESOME resources that you can use to start implementing now before 2018 hits.  The more you plan your 2018 now (I recommend breaking it into four quarters in terms of your larger goals), the better your strategy will flow once it’s time to hit the ground running.

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3 Reasons Squarespace Is For You & 3 Reasons It Isn’t

| Blogging

I love Squarespace.  I work a lot with other website builders, but Squarespace is my favorite.  It’s a happy medium between the others providing a closed-source, high-quality system for DIY website builders. 

But, that doesn’t mean only smaller scale businesses use Squarespace.  While WordPress might be the main name out there, companies like Pixar Animation Studios, Fast Company, Lyft and Sophia Amoruso’s #GirlBoss all use Squarespace.

Let’s dive into the reasons Squarespace IS for you:

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3 Reasons to Join Facebook Groups

| Marketing

I am 100% a huge advocate for the power of the Facebook community.  But not just for the public profile and advertising potential, but for the closed and private niche-specific Facebook groups.  That’s where the Facebook gold is, in my opinion.

1. Find Your People

Call them your tribe, your network, or just members of your niche.  I like calling them my people.  Because they are.  They share my struggles, my wins.  They are a few steps of ahead of me and provide valuable insight or a few steps behind me and I can pay it forward.  Finding your people makes solving the problems of online entrepreneurship (regardless of your niche) much easier.  Because you have many many more brains to help you, guide you, and cheer you on.

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