Podcasting is nothing new. So why in the world should you start a podcast now? Why are we?
Most of Internet businesses run on text and copy (like this blog is doing right now). People are constantly reading articles, updates, news feeds. The reason why Instagram was a game-changer is because Instagram broke that cycle of constant reading. That was a major paradigm shift in social media and Internet marketing: now visuals superseded text for information-gathering and processing.
While podcasting might not be the same level of success that visuals provide on Instagram, Facebook, and Pinterest, podcast episodes create a dynamic that is in a different playing field altogether.
Here are a few reasons Skill Space wanted to start a podcast and why you should as well.