Category Archives for "Business"

The 4 must-haves for your domain name

| Business

It is getting harder and harder to get a dot com domain name.  And if it’s even available for you, it’s probably coming with a premium four-figure price tag.  How disappointing is that?!  I’ve been there and many of us have been there.

Heck, it’s why there’s a hyphen for skill-space.com.

I see a lot of people going through this themselves and there is a lot of conflicting advice on which direction people should go: just have a really long domain name to get that prestigious “yourcompanyname.com” or choose another extension.

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3 Reasons Squarespace Is For You & 3 Reasons It Isn’t

| Blogging

I love Squarespace.  I work a lot with other website builders, but Squarespace is my favorite.  It’s a happy medium between the others providing a closed-source, high-quality system for DIY website builders. 

But, that doesn’t mean only smaller scale businesses use Squarespace.  While WordPress might be the main name out there, companies like Pixar Animation Studios, Fast Company, Lyft and Sophia Amoruso’s #GirlBoss all use Squarespace.

Let’s dive into the reasons Squarespace IS for you:

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Why You Should Use SoundCloud for Your Podcast

| Business

Article by Olivia Winslow, part of the Skill Space team.

Podcasts rose to popularity in the early 2000’s after the 90’s internet boom. As consumers became adept at having content at their fingertips podcasts became a brilliant marketing tool for businesses as consumers can choose to listen to the podcast whenever and wherever they want. Podcasts are fairly affordable to produce depending on what kind of equipment you use. We recently decided to launch our podcast Build Your Biz. But deciding to launch it and actually launching it is two different things.

 

Podcast Hosting

The first step to launching our podcast was to find a hosting platform. So what in the world is a hosting platform? A hosting platform is a system that holds the data to your podcast and creates the RSS feed which you use to distribute your podcast. After doing some research I have discovered there are thousands of hosting platforms and some of them can be quite pricey.

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4 Reasons We All Need to Be Podcasting

| Business

Podcasting is nothing new.  So why in the world should you start a podcast now?  Why are we?

Most of Internet businesses run on text and copy (like this blog is doing right now).  People are constantly reading articles, updates, news feeds.  The reason why Instagram was a game-changer is because Instagram broke that cycle of constant reading.  That was a major paradigm shift in social media and Internet marketing: now visuals superseded text for information-gathering and processing.

While podcasting might not be the same level of success that visuals provide on Instagram, Facebook, and Pinterest, podcast episodes create a dynamic that is in a different playing field altogether.

Here are a few reasons Skill Space wanted to start a podcast and why you should as well.

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The Best Way to Build Your Stock Library

| Blogging

Stock photos are an important aspect of your visual brand and not everybody is a professional photographer. Even if you are, chances are you don’t have the opportunities these stock photographers have for taking pictures of the exact items you need to have visuals for on your website, across social media, and on physical marketing materials.  Here is my recommendation for how to nail down some pretty awesome stock photos, vectors, illustrations, and more to build your library.

To avoid legal repercussions, what you want in a stock graphic is either one of the following terms: royalty-free or commercial-use.  All of the options listed are for royalty-free and commercial-use downloads.

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How to Learn New Skills Online for Free

| Business

Today we are going over just an overview of websites, apps, and other tools so you can learn skills online or on your mobile device, whether you’re starting from scratch (e.g. learning to code or speak French) or updating your knowledge base (catching up on the latest Photoshop or Illustrator has to offer).

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