Episode 17: Clarifying your ICA and Content Marketing with Elisha Israel


This episode features an interview with Elisha Israel.

Amy and Elisha discuss the importance of finding your niche, stepping out of your comfort zone and networking with individuals outside of your specialty, building dependable relationships with clients, giving honest expectations of the work that you provide to clients and not overselling your work, gaining a clear scope of work that you do, and reverse engineering your business strategies.

You can find Elisha at:

Follow along on iTunes or SoundCloud.