The past two years, I wrote posts comparing and contrasting social media scheduling apps (like Buffer and Meet Edgar). This year, I am going in a different direction for Skill Space webpreneurs. Here’s my conclusion: don’t spend money on any of them.
Facebook and Twitter currently allow you to schedule content in advance natively:
You currently cannot schedule content for your profile or page in LinkedIn, on Instagram, or on Pinterest. However, I’m confident this will be possible in the future just like Facebook has added the feature. Here are some hacks until then:
Ok, now go save some money to reinvest in your business elsewhere.
Facebook prefers you use their own scheduler… which is why they created it for you!
Facebook and Twitter both allow you to schedule posts. Facebook allows this for Personal Pages, Fan/Business Pages, and Groups. You have a lot of ability to do what you need to within the Facebook scheduler.
**Keep in mind:
Facebook used to penalize content that was posted from third-party apps. This was fixed in 2011. However, Facebook changes all the time to benefit their users and themselves. Facebook is a BUSINESS. They want to keep everyone using Facebook to remain on Facebook but they put preference to everyone but the people who can pay (e.g. brands, business, pages, content creators). This was made even more evident with Facebook’s newest update announced January 11, 2018.
The more you do things that Facebook likes (including stay in-app), the more Facebook rewards you. Today might not have penalizations, it’s guaranteed that at some point in the future Facebook (even inadvertently) penalizing those that can pay and third-party apps will circle back around.
Honestly, though, at the end of the day. I’m a proponent of spending money. There are many advantages to using social media schedulers (in fact, I quite love Social Pilot and SmarterQueue, Hootsuite is pretty much a powerhouse, and I do use Later for Instagram). However, saving money can outweigh all those advantages for some small business owners. Because, if you think about it, you’re scheduling the content anyways, why not do it for free and put the money you saved into a better investment?
Let me know your thoughts in the comments!!
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