You probably aren’t aware of this, but there’s a law called the CAN-SPAM Act that dictates email marketing, email campaigns, and your newsletter list. Fines and penalties can add up to well over tens of thousands of dollars in the United States.
According to the FTC, the CAN-SPAM Act is “a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. “
The law defines this as “’any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,’ including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law. “
“Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly.”
This means, each individual email that you send to each person. So if you send one email to ten people that is ten violations. Ten violations at say the max penalty fee of $40,654 is $406,540 for which you are now responsible.
I’m so glad you asked!
Here’s a breakdown from the FTC themselves:
What I see most people doing is not realizing they need to have a valid physical location to your business included in your email newsletters. You can read more from the FTC website themselves.
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