This is the part two post for your ultimate guide to social media managers. There are many options out there but we landed on a compare and contrast on twelve options based on features, pricing, and a lesser criterion of popularity in the niches of freelancing, entrepreneurship, blogging, and small businesses.
Each of those niches need different features from their social media managers. CoSchedule offers much more than social media management, but we are simply focusing on social media management for the purpose of this two-part guide.
AgoraPulse advertises as a “simple and affordable social media” manager with features that remind us of Hootsuite: like content and sweepstakes campaigns, analytics, competitor analysis, audience targeting. They offer free tools like a Facebook barometer, Twitter analytics, and a timeline content. Paid packages include social inboxes, monitoring, scheduling, and team members but the packages start at $49 per month if billed monthly for only up to five social profiles. Skill Space feels there are more affordable options with similar features.
Networks supported include Facebook, Twitter, Instagram, LinkedIn, and Google+
Monitoring and engagement reporting
Publishing and scheduling
Competitor analysis on Facebook and Twitter
Ads monitoring for the medium package costing $99/month billed monthly
You can create your own graphics for social media
We are really impressed by Everypost. They are working on some great features and already have a pretty great platform as it is, including offering a free plan. Workflow optimization as well as social media management comes in their affordable packages.
Networks supported include Twitter, Facebook, Google+, LinkedIn, Pinterest, and Tumblr
The cheapest tier, billed monthly for $9.99, includes 10 social profiles
Recently decreased their pricing packages to become much more affordable and competitive
All paid accounts have unlimited post scheduling
Team member collaborations
The 10 social profiles per network at the cheapest tier
The amount of networks supported
Advanced scheduling options
Analytics and metrics
Content suggestions and curation including from blogs, Instagram, YouTube, and Flickr
Honestly, we currently aren’t finding any. Let us know if you are finding any negative experiences if you use Everypost.
SmarterQueue is a powerhouse for social media management that includes many advanced features popular within the niches, including advanced scheduling, content recycling, and analytics. It does all of this at a cheaper price point than Edgar.
Social media channels include Facebook, Twitter, Instagram, and LinkedIn. G+ and Pinterest are coming soon.
All the packages include evergreen content recycling, content curation, categories, and analytics and more, such as the following
Drag and drop planning calendar for managing your accounts and categories
Twitter competitor analysis
Social media monitoring
Google analytics tracking
SmarterQueue ‘s Twitter Analytics Reporting includes content engagement evaluation, hashtag evaluation, profiles that mention your account the most, posting times and more.
You can add a Facebook profile, page and/or group to manage. For LinkedIn, you can add a profile and/or a company. For Twitter and Instagram it’s just profiles, however it’s just Instagram reminders like most of the competitors at this time. Pinterest and Google+ are coming soon.
Easy to use
Well-developed website application
Evergreen content recycling plus advanced scheduling features
Plans are very affordable including the Solo plan at less than $15/month, the Business plan at less than $30/month, and the Corporate plan at less than $60/month. This is all early bird pricing as SmarterQueue is still in beta.
SmarterQueue is the only manager to have a poor smartphone app. We aren’t sure at this time if they are planning on further developing it, however right now it’s only function is to send scheduled Instagram content reminders.
Skill Space uses SmarterQueue as our social media manager when not live-posting.
SocialPilot was actually a last minute addition to this guide as it didn’t come across in our initial research from the niches. However, we have been converted as SocialPilot believers and here is why: it is a very affordable all-in-one social manager with a lot of advanced features. Like only a few others, SocialPilot would be good for freelancers and VAs who need to be able to manage client accounts. In addition, it still retains most sought-after features.
Networks supported include Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr, VK, and Xing
Easy to use, interactive dashboard
Groups and group management
Team and client workflow and management
Drag and drop calendar including multiple views
Custom Facebook branding
Content curation from your favorite feeds
Dashboard layout includes posting history and daily usage chart
Affordable pricing, including the basic plan that is $4.99/month billed monthly that includes 10 connected profiles and up to 250 posts in the queue
Custom Facebook branding in higher tiers
The most expensive tier is $14.99/month billed monthly and includes 20 team members
Evergreen content recycling is actually not automatically done, but there is a manual hack where SocialPilot allows you to “Reshare” posts.
SproutSocial is a dynamic all-in-one social media platform that allows for team member collaboration, advanced scheduling, a smart inbox, and more. However the price point is $59 per user per month for up to five social channels/profiles. We simply feel like there are more affordable alternatives available (especially since SproutSocial doesn’t currently support Instagram or Pinterest), therefore are not going into in-depth detail here.
Networks include Facebook, Twitter, LinkedIn, and Google+
All-in-one social inbox
Monitor profiles, keywords, and locations
Publishing, scheduling, and drafting
Social media content calendar
Network, profile, and post-level reports
Unlimited PDF/CSV report exports
Includes up to five profiles/accounts
Tailwind is actually only for Pinterest, but we’ve included it because so many others don’t support the network right now. BoardBooster is another popular option for Pinterest only. Both Tailwind and BoardBooster have free trials that are not time-limited: it is measured for your first 100 scheduled Pins.
The advantage of having a dedicated Pinterest platform is because Pinterest functions different than other social media networks: it is a search engine. Having a platform that has unique analytics, content curation, metrics, etc for Pinterest is advantageous.
Insights and tracking
Analytics for each pin
3rd party integrations
Tailwind is the official app for Pinterest
Analytics and metrics
Advanced features like multi-board pinning, bulk uploading
Content optimization and heat mapping
$15/month billed monthly
Can potentially be overwhelming and therefore not necessarily user friendly for those new to Pinterest