By default, LinkedIn makes a user’s headline the following: Current Position at Current Employer. Some might not even know they can change that. But you can and you should! This will dramatically change your view and conversion rates.
If you read our SEO series on Google search algorithms, then learning LinkedIn has their own search algorithm shouldn’t be a hard task to master. This means, know your keywords. We’ve included a downloadable social media keyword planner to help you with this.
Just like any other marketing and advertising platform, you need to sell yourself. The difference between LinkedIn versus like Twitter or Facebook is that you are quite literally selling yourself versus a product or service.
Some professions and industry allow for a good bit of creativity.
We’ve compiled a list of ten examples from fellow entrepreneurs:
Notice a pattern? All of these entrepreneurs are in the creative industries and definitely know how to not only sell themselves, but catch the reader’s attention. Whether advertising as a human guinea pig, stating out your mission, or utilizing some key business titles, going above and beyond what most of LinkedIn members are doing is essential to stand out.
Want to read more? Here are a few great articles also discussing the topic of developing a better LinkedIn headline.
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