LinkedIn is the largest professional network with hundreds of millions of members. For that reason, it has a lot of clout and Google SEO juice.
How about those tips, now?
Did you know you can do this? I’m not sure if everyone does because we still see URLs with alphanumeric language.
In order to change this, log in to your LinkedIn profile and hover over “Profile” in the top navigation bar. Select “Edit Profile” in the dropdown. Next, find the gear icon next to your profile URL.
LinkedIn consists of personal profiles so linkedin.com/companyname is not the way to go for it. As much as I would have liked simply linkedin.com/amysmith, I wasn’t able to get that name on Instagram, Twitter, or on other social networks. To be consistent with my brand, I made everything the same. Consistency is always key.
If your LinkedIn profile is the only location where you use your name instead of your company then that’s a different story.
Essentially, here is the order of URL options you should use:
*or Occupation: example AnnaLiesemeyerBlogger or RichardHammondTV
Throwing in numbers not ideal, but in my case I simply needed to match my branding.
Having a professional profile picture with good lighting, no one else in the picture, and high resolution is pretty much the golden standard anywhere on the Internet, LinkedIn being no exception. In fact, if LinkedIn determines that you have not uploaded a headshot, the image isn’t of you (much less there isn’t even a human in it), they will remove the image. In addition, too many disqualified profile pictures and you’ll be banned from ever uploading a profile picture.
Lastly, this goes without saying at this point, but don’t opt out of uploading a profile picture and using the default LinkedIn silhouette or else you will lose out on a lot of profile views and possible connections.
You don’t know how often people are viewing your profile. Ensuring you have information as up-to-date as possible will help viewers get the most out of your profile. You’d be surprised how many opportunities could present themselves if you start adding new responsibilities, skills, and relevant keywords.
Use language and copy that correlates appropriately to your profession or the industry in which you are a member. Very few industries allow slang and even fewer allow expletives (eg swear words). However, most entrepreneurs, small business owners, those in the creative industry, and the like can definitely get away with more casual phrasing within the body text.
Here are a few more considerations:
make sure past jobs and responsibilities are in past tense. Recruiters and other viewers often times get confused and turn away from your profile when past and present tense alternates inappropriately.
If you are writing in paragraph form, use correct sentence structure to the best of your ability. However, you want to avoid long paragraphs. It’s the 21st century, you’re trying to sell yourself, not bore the reader. Use lists where able, for instance when listing job descriptions.
A quality headline (or author’s bio) matters on more than just LinkedIn. This is the second most important part of your first impression — the first being your profile picture.
The headline portion of the LinkedIn profile is 120 characters long. Theoretically, this is supposed to be about what you do. But here is a challenging location to add personality if your industry allows it.
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