Search engines (SEs) “crawl,” or scan the website’s coding, using “bots” and pre-determined algorithms in order to index the content on your page and store the information essentially in a very large database. The bots are looking for certain indicators (such as keywords, but there are other indicators as well).
Remember, to refer back to this post if you need a refresher on key terms (we italicized and linked back to the glossary the terms that are defined for you). You can also get the glossary of terms download so you can have a constant reference.
Continue reading to learn the three benchmarks in which search engines are grading your website.
SEO is a marketing strategy for website owners to do just that: prove authority, trustworthiness, and topical relevance. Let’s discuss how you can do that overall with your website.
Several factors are considered when a search engine (SE) crawls your website trying to determine your site’s authority. The SE wants to know if you are an authority on the subject matter. In other words, do you know what you’re talking about and therefore are you a good source of information?
To do this, SEs look at the following:
We discussed establishing trust by creating quality content that is original and unique.
Let’s first look at quality. This is often done with blog posts because the more high-quality content and value-added information you offer to visitors then more often they will visit your site, the longer they stay on your site, and the more likely they are to be like “hey, that article really helped me, I should share it with my best friend.” All of those things increase traffic trends, improve analytics, and establish your authority with SEs.
Now, the catch with having original and unique content. Duplicated content is a big no-no in so many ways: issues with plagiarisms, copyrights, and legality being first and foremost. Also, it really hits your site negatively as far as SEs are concerned. Copycats are not considered authority figures and definitely are not deemed trustworthy…
There are other ways to build SE trust (and also the trust of your followers):
This is the main benchmark to which your website or any of your webpages show up in search results on SERP. Why? Well, let’s think about this scenario: if someone is wanting to purchase a new car, there is absolutely no way your website or any of it’s pages will pop up on SERP if you are a DIY home blogger. That person is probably using a few search keywords like
Your home improvement blog is not relevant to someone wanting to buy a new car.
However what if you are a financial blogger? Well, one year ago you wrote a blog post or a page on your website dedicated to “finding a great deal on used cars” or even “how to finance a new car.” That post or page would be very relevant to the person performing the Internet search.
Now what? Now you use SEO strategy to ensure your post or page will show up in those search listings:
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